When you mix your heart into what you create, you can really bake some good. And that’s just what we did with Nestle’s Bake Some Good campaign. We developed the campaign and then took the good on the road, launching 6 professional bakers on a national tour. To end the tour, we even broke a world record, with the longest consecutive group baking in the world. It was a long 26 hours, but worth every delicious minute.